ConfusEd: E-Juice or E-Liquid – What's the Difference?


In this weeks post we’re going to cover a simple but often asked question for new vapers. The words “e-liquid”, “e-juice” and “vape juice” are thrown around a lot, but what’s the difference between the terms? What do they each mean?

The simple and straight to the point answer is that all these terms (e-liquid, e-juice, vape juice) refer to the exact same thing without any difference in meaning at all. They are all synonyms for the liquid you put in your vape.

You might find some websites or vape stores using the e-liquid verbiage, while you’ll find other websites using e-juice, or even both of the terms interchangeably. Really it’s all just a matter of preference.


Which word is used more: e-juice or e-liquid?

This is an interesting question on this topic. Now that we know both words refer to the same thing, which word is used more often by the general public? In order to answer this question, we can turn to “keyword data” found by using Google. Basically what we’re doing is looking up how many people search for the term “e juice” vs “e liquid”. The basic principle here is that if we find more people are using the word “e-juice”, then that word is the more popular synonym. 

Looking at keyword volume, we find that every month, “e juice” gets 33,100 monthly searches. Not too shabby! Now let’s take a look at “e-liquid”.

We find that “e-liquid” is getting more searches per month on Google, averaging at about 49,500. That’s a lot of searches!

From this, it’s safe to assume that e-liquid is the more popular term, at least when people are looking for information online.

Oh and by the way, “vape juice” gets about 40,500 monthly searches, so it’s sitting in the middle ground of online popularity use between “e-juice” and “e-liquid”.


Checking the trends: which synonym is on its way up?

Now that we know what the current search volume uses are for each synonym, it would be fun to see which word is trending upward or downward in its use.

So, if for example, “e-juice” is trending up, that means the synonym “e-juice” is rising in popularity compared to the other two synonyms. Let’s have a look.

As you can see from the above chart, the search popularity has stayed relatively flat for both “e juice” and “e liquid”. The term “vape juice” rose a little bit around September 2017 in popularity. I threw in the keyword “keke challenge” as a fun little reference because that is going viral on social media right now. You can see that term skyrocketing in popularity around late June 2018.

That’s it for this weeks post, I hope I clarified the topic and shed some additional insight for you on these important words.


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